Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress

Flora - Modern Floral Midi Dress

Regular price $80.00 Sale price$39.95 Save 50%
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Fall/Winter event: save 50% on this piece. Bundle & save up to 20% more when you buy 2 or more.

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Free delivery: in 4–9 business days
Ships in 1–3 business days from our North American warehouse in Ohio, then 3–6 days in transit.

90-day returnsPlenty of time to decide.

Free US shippingOn every order.

Designed in the USAMade to last for years.

Real peopleReplies within a few hours.

Questions about fit or fabric? contact@hocking-hale.com

Getting dressed for special plans shouldn’t feel complicated!

Picture yourself slipping into a dress that instantly lifts your mood, flows with every step, and earns compliments without trying. The Flora gives you that put-together confidence the moment you wear it, no overthinking required.

Effortless statement style

The modern floral design does the styling work for you, creating a refined look with zero effort. You get the beauty of a statement dress without feeling overdressed or uncomfortable.

Flattering feminine shape

Designed to gently define the waist while flowing smoothly over the body, this silhouette works with your natural shape. It creates balance and movement that feels soft, confident, and easy to wear.

All-day comfort you can feel

The soft, breathable fabric keeps you cool and comfortable even during long days or warm outings. You stay relaxed, never restricted, so you can enjoy the moment instead of adjusting your outfit.

Easy to dress up or down

Flora transitions seamlessly from daytime to evening with a simple change of shoes or layers. Heels, sandals, or a light jacket instantly shift the vibe without changing the dress.

Picture-perfect movement

The flowy fit moves beautifully as you walk, creating a graceful silhouette from every angle. Each step feels light, polished, and camera-ready.

Say yes to a dress that makes getting ready feel exciting again. The Flora Modern Floral Dress blends comfort, movement, and modern elegance so you can show up feeling confident wherever the day takes you.

Use Find your size above for a personal recommendation in seconds, or see our Size Guide. Between sizes? Size up for coats and knitwear you plan to layer.

Still unsure? Email contact@hocking-hale.com with your height and weight and we will recommend a size.

Free standard shipping on every US order.

Orders ship within 1–3 business days from our North American warehouse in Obetz, Ohio. Delivery takes 3–6 business days after dispatch. You receive a tracking link by email as soon as your order ships.

90 days to return unworn items with tags attached. Email us to start a return and we reply with instructions, usually within a few hours.

Return shipping is paid by the customer. If an item arrives damaged, defective or is not what you ordered, we send you a prepaid return label to print at home. Read the full policy.

Please check the description above for the exact fabric composition. To keep wool and knitwear at their best, hand wash cold or dry clean, lay flat to dry and store folded. Leather and suede: brush gently and protect from rain with a suitable spray.

We accept Visa, Mastercard, American Express, Apple Pay and Google Pay. Checkout is SSL-encrypted and payments are processed by Shopify Payments (PCI DSS Level 1). We never see or store your full card details.

  • Free US shippingOn every order, no minimum
  • 90-day returnsDecide at home, without pressure
  • Ships in 1–3 daysFrom our North American warehouse
  • Designed in the USAMade to be worn for years

Customer reviews

Real photos, honest fit notes.

4.9

★★★★★

Based on 10 reviews

  • 5 ★90%
  • 4 ★10%
  • 3 ★0%
  • 2 ★0%
  • 1 ★0%
How it fits
Runs smallTrue to sizeRuns large
Emily R.Columbus, OH
★★★★★
Verified buyer · October 2026

Warmer than it looks

I wore the wrap coat on a windy morning walk and it was perfect. The wool feels substantial without being heavy, and the camel color is exactly like the photos.

Bought: M · Height 5'6" · Usually wears M

Hannah K.Pittsburgh, PA
★★★★★
Verified buyer · October 2026

Softest sweater I own

The cable knit is thick and cozy and did not itch at all. It arrived beautifully folded in tissue. I already ordered a second color.

Bought: S · Height 5'4" · Usually wears S

Marcus T.Indianapolis, IN
★★★★★
Verified buyer · September 2026

Great everyday jacket

Solid field jacket with a clean fit. It handled a rainy day without a problem. Shipping was fast and the size assistant got my size right.

Bought: L · Height 6'0" · Usually wears L

Linda M.Cincinnati, OH
★★★★★
Verified buyer · October 2026

Flattering and comfortable

This knit dress drapes really well and works with boots and a coat. I appreciated the free shipping and that I had 90 days to decide.

Bought: L · Height 5'5" · Usually wears L

Sarah P.Ann Arbor, MI
★★★★
Verified buyer · October 2026

Beautiful suede

The boots are lovely and comfortable from day one. They run slightly large, so I would go half a size down if you are between sizes.

Bought: US 8 · Usually wears 8.5

Grace L.Lexington, KY
★★★★★
Verified buyer · September 2026

Quality you can feel

The cardigan has real wooden buttons and the knit is dense. You can tell it is made to last. Customer service answered my sizing email within two hours.

Bought: M · Height 5'7" · Usually wears M

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